Privacy Policy

At Pure Elegance (GSTIN : 27ADCPL2778F1ZH), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your data when you visit our website or make a purchase from us.

📌 1. Information We Collect

We may collect the following types of information when you interact with our website:

Personal Information: Name, email address, phone number, shipping & billing addresses
Payment Information: Credit/debit card details (processed securely via our payment gateway)
Order History: Items you’ve purchased or browsed
Website Usage Data: IP address, browser type, device info, pages visited, cookies

💬 2. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders
Communicate with you about your order, promotions, or updates
Improve our website and customer experience
Prevent fraud and ensure website security
Comply with legal obligations

🔒 3. Data Protection

We take reasonable precautions to protect your personal data. Our site uses secure socket layer (SSL) encryption, and we do not store your full payment information. All payments are securely processed through trusted third-party payment gateways.

🍪 4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Remember your preferences
Analyze site traffic and usage
Provide a personalized shopping experience

You can manage or disable cookies in your browser settings.

📤 5. Sharing Your Information

We do not sell or rent your personal data to third parties. However, we may share your data with:

Trusted third-party service providers (e.g., payment gateways, shipping partners)
Legal authorities, if required by law

🌍 6. Your Rights

Depending on your location, you may have rights to:

Access, update, or delete your personal data
Opt out of marketing communications
Request a copy of the data we hold about you

To make a request, contact us at support@pureelegance.in

📧 7. Marketing & Communication

If you subscribe to our newsletter or make a purchase, you may receive occasional emails about offers, new collections, or updates. You can unsubscribe at any time via the link in our emails.

👶 8. Children’s Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect data from children.

✏️ 9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with an updated "Effective Date."

📞 10. Contact Us

If you have any questions about this Privacy Policy, the practices of this site or your dealings with this site please contact us as per details on ‘Contact Us’ page.